5 edition of Old advertising cuts from A-Z found in the catalog.
Old advertising cuts from A-Z
Charles S. Anderson
Published
1989
by French Paper Company in Niles, Mi
.
Written in English
Edition Notes
Illustrations based on American advertising art produced during the 1930s and 1940s.
Statement | [compiled by Charles S. Anderson ; sponsored by the French Paper Company]. |
Classifications | |
---|---|
LC Classifications | NC998.5.A1 A49 1989 |
The Physical Object | |
Pagination | 218 p. : |
Number of Pages | 218 |
ID Numbers | |
Open Library | OL2231807M |
ISBN 10 | 0962243108 |
LC Control Number | 89091208 |
OCLC/WorldCa | 20578748 |
Another book from one of advertising’s OG’s, Jerry Della Femina, from the trenches of the industry in its heyday. Full of anecdotes and looks inside campaigns and the . The old “subliminal advertising” controversy was stirred up again by Dr. Key’s book, leading to the 24 January announcement by the FCC that subliminal techniques, “whether effective.
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An interesting idea unfortunately ruined because of the poor choice of paper. The book is a paper sample for French Paper of Niles, Michigan and originally sold for $ (+shipping). Over eight hundred 'ad cuts' are arranged in alphabetic order from Automotive Service to Zany Comedy Cuts and printed in three colors.2/5(1).
An interesting idea unfortunately ruined because of the poor choice of paper. The book is a paper sample for French Paper of Niles, Michigan and originally sold for $ (+shipping). Over eight hundred 'ad cuts' are arranged in alphabetic order from Automotive Service to Zany Comedy Cuts 2/5.
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Billboard advertising is a form of advertising where ads are plastered onto large surface areas to increase visibility and exposure. Billboards are put along highways and major city streets to catch the attention of drivers and pedestrians.
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18, No. 1, Spring Step into a time machine to the s and you’ll spot many differences in the way products were advertised. Brand messages were simpler, layouts were far cleaner and the copy was much, much longer.
While some elements of vintage advertising are rightly regarded as outdated relics that no longer work in the digital age, others remain just as effective today as they were more than 60 years ago.